Real Unemployment in the U.S.

by Michael

In terms of search interest:

We Are The Future

by Michael

Awesome Marketing by Teva

by Michael

The Page Turner

by Michael

Spying On Your Competitors Affiliates – ex. Bebe.com

It’s a lot of work recruiting publishers into your affiliate program. Instead of trying to recruit publishers that aren’t already a member of the affiliate network you currently work in, (in this case, the Google Affiliate Network (GAN)), the let’s focus on the publishers that are. A few months back, I discovered a great way [...]

Read the full article →

Seeing High Bounce Rates From Safari?

You’re probably scratching your head wondering why bounce rates in Safari are extremely higher than IE, Firefox or even Chrome. Upon further investigation you notice page views per visit and time on site for Safari users are a lot lower than the other browsers as well. Here is what’s happening: The problem has to do [...]

Read the full article →

Google Affiliate Network

Optimizing GAN, Linkshare, CJ or any other affiliate network is relatively easy as long as you have the right tools. The single most important thing you can do as an affiliate manager is have a clear cut plan on how exactly you are going to track the performance of each publisher. Don’t rely on data [...]

Read the full article →

The Situation

In Washington , DC , at a Metro Station, on a cold January morning in 2007, this man with a violin played six Bach pieces for about 45 minutes. During that time, approximately 2,000 people went through the station, most of them on their way to work. After about 3 minutes, a middle-aged man noticed [...]

Read the full article →

Adwords Ad Rank

Max Bid x Quality Score = Ad Rank Ad rank is the formula Google uses to assign the position of a keyword targeted ad. It is determined by multiplying the maximum CPC bid that the advertiser is willing to pay by the quality score of that advertiser. An ad’s position is then determined by the [...]

Read the full article →

CTR: How important is it?

CTR is the most heavily weighted component of quality score. Google looks to CTR as a means of getting users’ feedback on ad text. If an ad has a high clickthrough rate, this must mean that many users are finding it relevant and useful to what they’re looking for. Relevancy is the second largest component. [...]

Read the full article →

← Previous Entries